Finding joy in old photos

I saw this around the turn of the century at a combination Wendy's/Busstop in Alabama. It still cracks me up:

Introducing long distance... which implies that they didn't have it before. How did that work?

Hey Billy Bob, do ya wanner know something? They've gots this new feature over at Bell where you can call the next town over! That means we finally can stop lookin' fer that big piece of string