In April Piers Morgan wrote about how a Kardashian is horrified to learn that her non-touched-up bikini photos made it out into the world.
The photo of Khloé Kardashian in a leopard print bikini that's gone viral this week is truly jaw-dropping.
Because it's real.
No filters, no airbrushing, little make-up, hair scraped back in a ponytail - just a picture of how Ms Kardashian actually looks.
By comparison to all her heavily enhanced, carefully-staged glamour publicity photos, her waistline is significantly less defined, her curves less dramatic and her skin not so impossibly smooth.
It's Khloé unvarnished, flaws and all.
And the photo was utterly horrifying.
Not to me, I hasten to add. I thought she looked as refreshingly normal as I've ever seen any of the Kardashians.
No, it was utterly horrifying to HER.
I'm horrified by how paragraphs and sentences are equivalencies to Piers and/or the Daily Mail, but I digress. The craziest thing about this article is that this is the second time in 2021 that "Piers Morgan bikini" searches on Google reveal an article. In January he created waves by commenting on an Elizabeth Hurley bikini shoot as well.