Travel Alberta is claiming the economic spin-off will outweigh the cost of bringing reality TV stars to the city last weekend.You're kidding me, right? I had heard that the Bachelorette girl and her fiancee were in Edmonton last week. I had assumed, of course, that they were just visiting. I couldn't have cared less, but the girls did seem sort of impressed that Ashley and JP had come to our little burg.
The province and Edmonton Economic Development Corporation dished out about $20 thousand to have Ashley Hebert and her fiance JP Rosenbaum from the Bachlorette visit Edmonton for two days, to take in the fringe festival, visit the Art Gallery of Alberta and dine at local restaurants.
I wonder if EEDC really thinks that they, or other people around the world who heard that the couple was in town, would remain impressed considering that they had to be bribed to come out here. In fact, they had to be bribed to the tune of $5,000 per person per day just to visit? Not just that, but this visit took place during the summer, during the world's second largest Fringe Theatre Festival. Geesh, you'd think we were a better tourist destination than that. "Come to Edmonton: if you very very briefly pop in during the best possible time to check it out and are paid the cost of a new car for your troubles, it's almost worth it."
Travel Alberta actually claimed "the exposure through social media" was the huge boost. Yeah, I'm sure the snark-o-sphere known across the planet as Twitter was totally cool with this nakedly shameful and ultimately humiliating PR stunt. Especially when the positive tweets are female de-empowering ones like this:
I'm literally dying that I won't be here for this.."
@edmontonjournal: Bachelorette and fiancé head to Edmonton Fringe http://edmjr.nl/Q59Lda ”