Red Hot Chili Pepper's Anthony Kiedis has some good advice for would-be singer/songwriters. Mention U.S. state names as often as possible, even when it sounds ridiculous.
No, wait, sorry, it's "write that shit down".
Do you know how Keith Richards wrote the "Satisfaction" riff? It popped up in his noggin when he was falling asleep in a hotel room.
But Keef wasn't lazy, he got a recorder, he delivered the idea and went to sleep.
When he woke up and listened to the tape, he heard what would become one of the most iconic riffs of all time and "then me snoring for the next 40 minutes."