A buddy of mine yesterday IM'd his suggestion, which I tragically never cut-and-pasted but I'll try to reproduce here as close as I can to verbatim:
Between 8pm and 9pm [Saturday] night open your windows wide and turn on every mother[censored]ing light on that you own, and teach those hippies a thing or two.
(On an aside, is the Toronto Star article supposed to be an op-ed? It's written by a reporter and sounds directly like a press release for the Earth Hour people.)